admin, auteur/autrice sur Optik Design + Stratégies

Blog Writing: Your Secret Weapon to Dominate Search Engines

[vc_row][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_column_text] In today's digital landscape, having a website is no longer enough. To truly stand out and attract your ideal clients, you must master the art of blog writing optimized for search engines. At Optik Design + Stratégies, we know that every word counts...

11 June 2025

The Crucial Importance of an Up-to-Date Graphic Standards Guide for Your Business

[vc_row][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_column_text] Why Your Visual Identity Deserves a Solid Framework In a world where brand image often makes the difference between standing out or blending into the crowd, a graphic standards guide is not a luxury, but a strategic necessity. At Optik Design + Strategies, we...

26 May 2025

ROI: Understanding and Analyzing Return on Investment

What is ROI? ROI (Return on Investment) is a key financial indicator that measures the profitability of an investment. It is generally expressed as a percentage and allows you to evaluate the effectiveness of an expense by comparing the generated benefit to the initial investment. Basic ROI...

23 May 2025

The Complete Vinyl Guide: Professional Expertise and Advice

[vc_row][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_column_text] In the world of printing and display, not all adhesive vinyls are created equal. At Optik Design + Strategies, we know that a successful project begins with choosing the right material. This guide explains why vinyl selection is crucial and how we select...

22 May 2025

The importance of branding: much more than a logo

[vc_row][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_column_text] In today's business landscape, where competition is omnipresent, branding represents much more than a simple aesthetic exercise. It's a fundamental strategy that can radically transform your company's trajectory. At Optik Design + Strategies, we observe daily the impact of clever and strategic branding...

22 May 2025

A Complete Range of Printed Products: From Design to Installation

[vc_row][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_column_text] In our Optik Design + Strategies workshop, the HP Latex 360 represents one of our most valuable tools for transforming your ideas into impressive achievements. A complete range of printable products Thanks to this technical precision, we produce a vast range of products to meet...

21 May 2025